About Proud


& Alex Proud


The Proud Group has been revolutionising England’s nightlife scene for almost two decades. Boldly bringing Cabaret back centre stage, Proud Cabaret is a name synonymous with decadence and the highest class of performance.

Proud has some of the UK’s grandest and most spectacular cabaret venues offering unique arenas to host private parties all year round. Recently renovated to increase capacity and distance between diners, these spacious, versatile venues in iconic, historic buildings have a decadent feel.

Enter any Proud Cabaret venue and you will be transported into an era of glamour and luxury, where the only choice is to party in style. Lavish locations that are guaranteed to bring the wow-factor to every night out and private party.


Alex Proud’s unique venues offer a spectacular array of conceptual shows, seamlessly fusing modern circus, cabaret, award-winning drag artists, and classic burlesque. When the cabaret performances end, top DJs seamlessly take over the dance floor to entertain guests until the early hours.
Whilst you’re feasting your senses with our world-class entertainment, indulge in superbly executed dishes, fine wines, and carefully crafted cocktails. Our world-class circus, cabaret, and music acts put on a jaw-dropping show that has to be seen to be believed.
From the plush intimacy of Proud Cabaret Brighton’s domed former ballroom, through the contemporary and stylish underground speakeasy of Proud City, to the opulence of our previously owned flagship venue Proud Embankment, -a 750-capacity superluxe club in London’s West End—attending an event at Proud is an experience you will never forget.
As Alex Proud himself says: “Leave your inhibitions at the door, and let us amaze you.”


  • Set in the heart of Kemptown at one of the City’s most iconic nightspots, just a stonesthrow from Brighton beach, Proud Cabaret Brighton offers world-class cabaret, drag and burlesque dinner shows. Whatever your reason for celebrating, our bottomless brunch and burlesque performances combined with exceptional food, great service and the best shows in town make a night to remember. Let our Drag Queens and Drag Kings blow your mind for an evening. Brighton date ideas?

  • In the heart of London City, Proud City pays homage to the roaring 1920’s speakeasy age with opulent vintage décor – think jazz club meets Parisian glamour. Located in the heart of the financial district, this is an underground haven which captures the illicit glamour and decadence of a bygone era. Looking for a ‘Burlesque Show Near me?’ Look no further than Proud City, the best of the Burlesque clubs London. For Drag Bingo, click here. The Proud City address can be found here.


Meet gallery, club owner and British entrepreneur, Alex Proud.

Following an apprenticeship with a Japanese art dealer in London he opened his first gallery in 1994 selling rare Japanese prints.

In 1998, Alexander Proud founded Proud Gallery (Proud Galleries), now respected as one of Europe’s leading photographic galleries, he has expanded the business to encompass cabaret and club entertainment venues in London’s West End and Brighton having previously operated the prestigious Proud Camden.


We live in a world obsessed with the newest, strangest, next biggest thing. We’re bombarded by choice and novelty. So how do you set yourself apart when there is so much to choose from and something new and different appears every week? Simple. We offer something timeless and classic. We differentiate ourselves by the quality of our shows and service and we stick our neck out to ensure our guests have a fabulous and unforgettable night, rather than fight to be the talk of the town. 

At Proud Cabaret we have created a unique club experience. All of our restaurants invite you to relax over a delicious meal, to sit back and have your breath taken away by our performers, but once dinner has been devoured and the last dessert spoon set down, we invite you to stay a while; to dance, drink and soak up the atmosphere. We believe that life’s pleasures should be savoured.

We take our entertainment very seriously and I can honestly say that this year we’ve produced the best shows I’ve seen in 25 years at the helm of Proud. With award winning acrobats, comperes and drag artists, alongside classic burlesque and jaw dropping aerialists and fire artists, there is something here for everyone to enjoy.

I am proud to note that we also take our food very seriously, with an Executive Head Chef at the helm of our kitchen continuing to develop our menus using food that is impeccably sourced from trusted suppliers, served with drinks that are handcrafted by mixologists and delivered to you by a longstanding and experienced floor team who are committed to giving you the best night of your life again, and again. I sincerely hope that you have a fantastic time with us.

Alex Proud

CEO, Proud Group


Proud Galleries is one of the worlds leading fine art photographic galleries, featuring authentic, original prints from some of the top names in show biz. The gallery was launched in autumn 1998 by Alex Proud to bring affordable high quality photography to a mainstream market. Since launching, the gallery has welcomed musicians, artists, supermodels, designers, politicians, actors, producers and DJ’s from around the world, Including;

Sir Paul McCartney, Mick Jagger, Sir Elton John, Twiggy, Will Wyman, Sir Nikki Lauda, Giorgio Armani, Amy Winehouse, The Rolling Stones, Red Hot Chilli Peppers, Joanna Lumley, Fearne Cotton, The Sex Pistols and The Clash to name a few.